Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life - Jay Heinrichs - Crown Publishing Group (NY)

''Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write deathless literature, and inspire democracies. Now it will help you to take leadership over yourself; not through pop psychology or empty inspiration, but with persuasive tools that have been tested for more than three thousand years. In [this book] Heinrichs helps readers persuade their most difficult audiences--themselves--by using techniques invented by the likes of Aristotle and Cicero and deployed by our culture's most persuasive characters. With their help, rhetoric can convert the most negative situations into positive ones. Heinrichs brings in examples from history and pop culture--Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie--to illustrate the concepts''--