Press Play: Why Every Company Needs a Gaming Strategy - Bastian Bergmann - Harvard Business Review Press

''Today's consumers demand more than products-they crave immersive, personalized experiences. So traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann, the founder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies-from luxury fashion houses to groundbreaking startups-Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that scale from low-risk partnerships to ambitious, full-scale gaming ventures. Filled with cutting-edge insights and behind-the-scene stories, Press Play will help you understand the lucrative world of video games and offer customers what they really crave''-- Provided by publisher.