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Natural pioneer since 1959. Fluoride-free. SLS-free. An exclusive blend of natural whitening polishers. Whitening. Tartar control. Healthy teeth & gums. Fresh breath. The Jason Natural Toothpastes Promise: no sodium lauryl/laureth sulfates; No preservatives; No artificial colors; No artificial sweeteners; No saccharin; No propylene glycol; No gluten. Keep your smile bright, without harsh abrasives or irritating chemicals. Powersmile All Natural Toothpaste features an exclusive blend of natural polishers and stain-fighting botanicals, including bamboo powder, calcium carbonate (baking soda) and silica, to help prevent tartar build-up while gently whitening and brightening your smile. Natural grapefruit seed and perilla seed extracts help fight the bacteria that create damaging sugar acids while natural vanilla with a kick of peppermint oil powerfully freshen your breath. For a brilliantly white smile and fresh breath, use Jason Powersmile toothpaste and mouthwash twice a day. Since 1959, Jason has delivered safe, wholesome, no-nonsense, natural products that really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates, parabens or phthalates. And we never test our formulas on animals. Jason - the natural pioneer since 1959. Made in USA.Additional Information Include: